Harbor & Frame
Interior designProblem
Every service keyword sat on page two of Google, and the studio phone stayed quiet.
Approach
Rebuilt 14 service pages around search intent and published two studio journals a week.
No vanity dashboards. Each study below names the starting problem, the exact playbook, and the one metric that moved, with dates attached.
Problem
Every service keyword sat on page two of Google, and the studio phone stayed quiet.
Approach
Rebuilt 14 service pages around search intent and published two studio journals a week.
Problem
A newsletter with 4,000 subscribers that 4 out of 5 recipients never opened.
Approach
Cut the list by a third, split it into three practice areas, and rewrote every subject line.
Problem
Paid ads broke even in the best month and lost money in every other one.
Approach
Killed 80% of the ad sets, moved budget to purchase-intent search terms, and rebuilt both landing pages.